Digital Marketing Tips for Your Business When Selling it in India


If you are thinking of selling your business, getting a buyer can seem overwhelming. You may be asking yourself about how you can send the message effectively to potential buyers without alerting others. In this article, we discuss some tips which will help you promote your company in India.

Social Media Posts

You can hint on social media that you are willing to sell your company. However, don’t say directly that you are selling your business. Rather post along the lines of ‘Do you want to run a **** business? Message us for more.’

When you post like that, your customers won’t directly know that ownership of your company will be changing hands, and they will continue buying from you. At the same time, you won’t scare your suppliers and other relationships, which will also make the buyer more confident in you.

Anonymous Newspaper Advertisements

Your banner advertisements in newspapers; both online and offline shouldn’t contain the name of your business. ‘A company in a specific niche for sale’ could do the job. Provide your phone number as well.

You can also put these kinds of advertisements in business blogs, which arguably have a lot of business owners and investors looking for new opportunities. The most important thing is maintaining anonymity.

Again, press releases are supposed to help you find potential buyers, and not scare the ones who are interested. So, be discreet when creating advertisements while selling your business.

Business for Sales Platform

Using business for sale portals can be the best way to sell your business, as they help you share as many details as you can, without everyone having to know that you are looking for new buyers for your company.

Business for sale portals are websites made specifically for buying and selling of businesses. They are extremely helpful, as these websites are only visited by investors and businesspeople, and not your customers.

To maximize your chances, post your website in a business portal that has good traffic and splendid functionality. You will have to look for a website that is safe (so your business details won’t be leaked to people who don’t need to know them), popular in the business society, and one that provides easy ways to communicate with potential buyers. Easy Buy Sell Business is one of them.

Website Content Can Be a Great Idea

If you are still finding it difficult to sell your business, website content is a proven way for biz buy sell India.

It doesn’t matter if you post a blog on your own website or publish a guest post on other sites. If you can share the benefits of running your kind of business to potential buyers in a simple and convincing way, you won’t have to spend thousands on advertisements.

In your article, share why running a company of your kind is a good idea, and also mention other valuable details which can be helpful for people thinking of running a company of your type.

Of course, you don’t explicitly need to say that you are selling your business. The plan here is to make potential buyers read your article, convince them that they can run the business, and make them contact you for ‘more tips.’ That is when you can privately share that you are willing to sell your company to the right hands that can run it.